Siham has had a lifelong enthusiasm for hiking, dating back to her childhood when she would accompany her father on outdoor expeditions. As she matured, her passion for hiking remained unwavering, and she realized she wanted to pursue it as a career.

Upon finishing her business education, Siham chose to establish her own online store,, which specializes in hiking gear and equipment. Her aim was to create an accessible platform where hikers could find top-notch gear at reasonable prices.

Due to her extensive hiking knowledge and business experience, Siham was able to create a successful online store,, that rapidly gained a dedicated following among outdoor enthusiasts. The store offered a wide range of products, including tents, sleeping bags, hiking boots, and backpacks.

However, Siham’s path to success was challenging. She started her business from a small operation, with sales conducted from her basement and orders dispatched early in the morning. Despite the hard work and long hours, she was resolute in her desire to achieve success.

During the day, Siham would search for products from suppliers and in the evenings, she would work on improving her website and completing orders. Additionally, she invested a lot of energy into marketing, reaching out to bloggers and influencers in the hiking community to promote her business.

As her business grew, Siham assembled a small team to assist her with daily operations and began expanding her product offerings. With the support of her team and her own hard work, Siham was able to elevate to the next level.

Through her persistent effort and hard work, Siham transformed her passion for hiking into a thriving business, and became a reliable source for outdoor enthusiasts seeking high-quality gear.

Siham Gray
CEO / Founder

Peter Johnson

Angela MA

July Wood
Customer Support